U-Turn™ - "A Caramel Whey... to Muscle Up"
U-TURN™, the world’s first caramel whey protein energy bar, will make you do an about face - call it what you want, this bar delivers. Rich chocolatey flavor meets creamy caramel in this collision of protein and candy.
Be amazed at... 30 grams of high quality protein, powered by America’s #1 selling protein, Designer Whey™. New U-TURN offers you a new whey to score protein. You’ll swear you’re eating a leading candy bar… same great taste plus protein!

OneWay™ - "Pump Up your Peanut Butter Cup"
New “ONEWAY™” Causes a Collision of Protein and Peanut Butter! Muscle minded people like you are braking to check out the latest breakthrough in protein candy bars...
Introducing new ONEWAY, the world's first peanut butter whey protein energy bar. Packed with 30g of high quality protein – powered by Designer Whey. New ONEWAY combines smooth peanut butter with a rich milk chocolate flavor, creamy caramel and roasted peanuts delivering outrageous taste and nutrition!

NEXTup™ - "Time-Release Whey Protein Crunch Bar"
Introducing the Word's First Time-Release Whey Protein Crunch Bar - NEXTup™. How long can you last? 2, 4, 5...8 hours? Finally! Keep your energy up and your satisfaction too! Meet new NEXTup. The world's first time-release whey protein crunch bar...revolutionizing protein bars one crunch at a time. Perfect as a meal replacement. It's just what you'd expect from America's #1 selling protein, Designer Whey™. Packed with 30 grams of crunchy protein. Plus, it's dialed in to the latest, cutting edge 40-40-20 ratio (protein-carbs-fat)...
Two fabulous flavors to satisfy any appetite - Double Chocolate Crunch and Peanut Butter Crunch. Ask for new NEXTup bars today at your favorite gym or retailer...and crunch your way to a better body. Are you a crunchaholic yet?